Sarah Roorda
Founder + Lead Strategist
The WYN
WYN Founder and industry veteran with extensive experience in sales, marketing, and innovation within in the architecture and design industry.
Sarah is adept at coaching teams toward success as well as leveraging research and insights to solve complex organizational challenges.
Sarah’s sessions are designed for sales leaders looking to scale their teams, rethink their market strategy or optimize for performance.
Professional Background
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Founder + Lead Strategist
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NATIONAL ACCOUNTS SALES MANAGER
A&D SALES MANAGER
(East Coast, TX + Mountain Region)A&D SALES - NYC, NJ, CT
Leveraged technology to streamline prospecting, logistics, and pricing agreements. Systems restructuring and performance coaching of the national sales team resulted in a 96% increase in strategic account sales in the first year.
Managed a team of 6 sales reps across diverse regions, increasing sales by 32% during a challenging economic climate. Developed new team-wide KPI performance metrics, reporting systems and ongoing training and development modules.
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A&D SALES
Secured a sales pipeline of over $7M. Wrote the training guide for Porcelanosa’s facade CEU that subsequently became the benchmark for new-hire on-boarding.
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MARKETING MANAGER
Designed and executed all digital and physical representations of the brand across web, print, tradeshows and showrooms. Deliverables contributed to a 35% increase in sales across 10 regional showrooms.
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CORPORATE MARKETING SPECIALIST
PRODUCT COMMUNICATIONS SPECIALIST
Oversaw new product launches and collaborated with teams to craft impactful marketing campaigns for the global leader in office furniture.
Aaron Dugas, VP of Sales at ARTO
“I hired Sarah to help build the assets needed to make Arto more successful in commercial sales. I recommend her services for anyone looking to invest in their company.”
SERVICES PROVIDED:
Sales Enablement + Training | Line Drawing Development | Brand Deck | Tabletop Presentation
