Sarah Roorda
Founder + Lead Strategist
The WYN
WYN Founder and industry veteran with extensive experience in sales, marketing, and innovation within in the architecture and design industry.
Sarah is adept at coaching teams toward success as well as leveraging research and insights to solve complex organizational challenges.
Sarah’s sessions are designed for sales leaders looking to scale their teams, rethink their market strategy or optimize for performance.
Professional Background
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Founder + Lead Strategist
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NATIONAL ACCOUNTS SALES MANAGER
A&D SALES MANAGER
(East Coast, TX + Mountain Region)A&D SALES - NYC, NJ, CT
Leveraged technology to streamline prospecting, logistics, and pricing agreements. Systems restructuring and performance coaching of the national sales team resulted in a 96% increase in strategic account sales in the first year.
Managed a team of 6 sales reps across diverse regions, increasing sales by 32% during a challenging economic climate. Developed new team-wide KPI performance metrics, reporting systems and ongoing training and development modules.
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A&D SALES
Secured a sales pipeline of over $7M. Wrote the training guide for Porcelanosa’s facade CEU that subsequently became the benchmark for new-hire on-boarding.
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MARKETING MANAGER
Designed and executed all digital and physical representations of the brand across web, print, tradeshows and showrooms. Deliverables contributed to a 35% increase in sales across 10 regional showrooms.
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CORPORATE MARKETING SPECIALIST
PRODUCT COMMUNICATIONS SPECIALIST
Oversaw new product launches and collaborated with teams to craft impactful marketing campaigns for the global leader in office furniture.
Aaron Dugas, VP of Sales at ARTO
“I hired Sarah to help build the assets needed to make Arto more successful in commercial sales. I recommend her services for anyone looking to invest in their company.”
SERVICES PROVIDED:
Sales Enablement + Training | Line Drawing Development | Brand Deck | Tabletop Presentation
On-Demand
Consulting Sessions
Once your appointment is confirmed, you'll receive instructions on how best to prepare for your session.
1:1 One-Off
Strategy Call
60 Minutes, Single Session
$250.00
Work through a specific challenge or roadblock you're facing during a 60 minute call.
Coaching
Sprint
60 Minutes, 6 Sessions, 1X per Week
$1475.00
Designed for focused initiatives and building momentum. You will choose the agenda ahead of every call.
Executive
Coaching
90 Minutes, 12 Sessions, Bi-weekly
$4250.00
Longer, collaborative working sessions. As with the Coaching Sprint, you’ll choose the agenda and define your priorities to maximize our time together.
Sales Enablement Programs
The IMPACT training suite meets you where you are — offering guided collaboration, flexible learning, or fully embedded enterprise transformation.
The IMPACT
Collective
90 Minutes, 6 Sessions, Weekly
$2250.00
A facilitated learning experience that brings together high-performing reps from different organizations in the A&D and building product sectors. Includes facilitated exercises, real-time coaching, and deep dives into real project scenarios.
Best for: Individual reps or small teams seeking expert guidance and peer exchange.
Virtual
Bootcamp
6 Self-Guided Sessions
$750.00
A self-paced version of the IMPACT curriculum delivered via an online platform. Includes video modules, guided exercises, and digital tools to support asynchronous completion.
Best for: Independent learners or distributed teams seeking flexibility.
Enterprise
Training
Custom Program Development
Pricing Varies
Custom, in-person or hybrid training delivered to your entire sales organization. Tailored examples and exercises align directly to your sales workflows, customers, and go-to-market model.
Best for: Organizations ready to embed IMPACT into their sales culture.
Questions before you commit?
Book a 30-minute Discovery Call with our Founder, Sarah Roorda